Our PortfolioHighlights of Our Recent Performances
One of the biggest tradeshows in Las Vegas annually is the Automotive Aftermarket Products Expo (AAPEX) in November. Motorcraft and Exhibitgroup/Giltspur booked CHOPS to increase booth traffic and brand awareness, solving several tradeshow problems at the same time.
Our Colombian producer had an original concept for his client’s product launch – five characters, one at a time in the same show, on five different stages. The result: attendees to the party couldn’t quit talking about it.
The first line of attraction started with a pair of custom interactive avatars that greeted and welcomed the doctors into the booth from flat screens mounted on towers near the aisles. The avatars resembled funny cartoon characters and were developed by Tom Knight and performed by Gary Jesch and Kira Gurnee.
Prometheus Labs used CHOPS to pull people from the aisles and to increase the time they spent inside the booth. As a result, more show attendees visited longer with the sales and account representatives, watching demos and discussing important issues.